Attend

April 8 - 9, 2026
Saskatoon, SK

The Western Sponsorship Congress® (WSC®) is Canada’s leading sponsorship-focused conference, bringing together experts, innovators, and changemakers from across the country. Join us April 8 – 9, 2026, and be part of a dynamic national conversation about the future of sponsorship—right here in Saskatchewan.
Register

Featured Keynote Speakers

Brent Barootes

Christi Cruz

Norm O’Reilly

Who Should Attend?

Whether you give sponsorship or seek it, the Western Sponsorship Congress® is for you. This event brings together brand marketers, corporate sponsors, fundraisers, nonprofit leaders, and anyone whose work involves building sponsorship relationships – from emerging professionals to senior decision-makers.

Do you...

  • Buy or sell sponsorship for a property, program, or brand?

  • Want to attract more strategic, long-term sponsorship partners?

  • Need to assess the true value of your sponsorship assets – or make smarter investments?

  • Aim to grow your brand visibility and build high-impact relationships?

Are you...

  • A corporate brand manager, sponsorship lead, or marketing executive responsible for sponsorship investments?

  • A fundraiser, business development lead, or executive director seeking corporate support?

  • A government staff member involved in community programs, events, or sponsorship (e.g., parks, recreation, EMS, school boards)?

  • An agency professional working in sponsorship, advertising, PR, events, or brand partnerships?

Is your organization...

  • A brand, corporation, or agency that funds or manages sponsorships?

  • A municipality, not-for-profit, charity, or member-based association looking to grow revenue through sponsorship?

  • A Chamber of Commerce, tourism board, or economic development organization seeking new connections?

  • A festival, trade show, venue, or educational institution looking to build stronger sponsorship relationships?

What You’ll Learn

The sponsorship landscape is evolving. Whether you’re just starting out or refining a mature program, WSC® Saskatoon will help you stay ahead of the curve. Our sessions are designed to be practical, insightful, and immediately applicable. Learn from industry leaders, corporate sponsors, and your peers through a mix of keynotes, panels, workshops, and real-time feedback sessions. You’ll gain a deeper understanding of what works, what doesn’t, and what’s next in sponsorship.

We'll cover:

  • Fundamentals & Foundations
    • Sponsorship Inventory
    • Prospecting
    • Proposal Development
    • Branding

  • Strategy & Innovation
    • Sponsorship Strategy
    • AI in Sponsorship
    • Technology Tools
    • Communications & Storytelling

  • Execution & Insights
    • Activation
    • Corporate Sponsor Perspectives
    • Property Case Studies
    • Live Pitch + Feedback
For over a decade, the Western Sponsorship Congress® has been Canada’s leading sponsorship conference. It led the way as the first Western Canada annual conference dedicated to sponsorship marketing and sports marketing professional development for industry professionals from the rookies to the veterans!

About the Signature 5-Minute Pitch®:

Real feedback. Real pressure. Real results.

Think Dragon’s Den, but for sponsorship. The Signature 5-Minute Pitch® is your chance to step into the spotlight and pitch a real sponsorship opportunity to a panel of industry experts. You’ll have five minutes to make your case, followed by rapid-fire feedback from professionals on both the property and brand side of the table.

Whether you’re pitching or watching from the audience, this session is packed with valuable insight on what works (and what doesn’t) when presenting sponsorship opportunities.

Are you ready to put your pitch to the test?