Pre-Congress Workshop Series
Pre-Congress Workshop Series
Take a deep-dive into focused topics with sponsorship industry experts in a half-day workshop.
These workshops are designed for not for profit, corporate, and public sector sponsorship audiences, providing valuable insights and practical tools.
Each workshop is carefully crafted by an expert in the field, delivering actionable content, engaging discussions, and real-life case studies.
These intensive three-hour workshops delve deep into the topic, and will provide valuable tools and knowledge to enhance your sponsorship strategies.
Option 1 -Brent Barootes – Sponsorship 101
Kick off the Forum with this half-day, hands-on workshop led by sponsorship expert Brent Barootes.
Designed for both rights holders and sponsors, this session dives into the art and science of modern sponsorship.
You’ll explore:
- How sponsorship differs from advertising, philanthropy, and CSR
- The shift from transactions to long-term relationships
- Leveraging technology and AI in sponsorship marketing
- Key roles, responsibilities, and industry definitions
- Activation strategies and measuring ROI
- Best practices in proposal development and review
Whether you’re new to sponsorship or a seasoned professional, this bootcamp delivers practical tools, fresh insights, and lasting ROI. Newcomers will gain clarity and confidence, while experienced delegates can refresh their knowledge and share valuable perspectives.
Option 2 - Christi Cruz– The Marketing Edge: Turning Sponsorship into Sustainable Revenue
Is your sponsorship program falling short? This interactive masterclass shows nonprofits how to tap sustainable revenue through smarter sponsorship and corporate engagement – without compromising your mission.
Led by Christi Cruz, Vice President, Sponsorship & Corporate Engagement at Global Philanthropic Canada and former Senior Manager of Community Investment at TELUS.
You’ll learn how to:
- Spot your best sponsorship opportunities hiding in plain sight.
- Implement practical ideas that deliver ROI and energize your team.
- Shift from transactional asks to long-term partnerships.
- Strengthen proposals and show real value to secure support.
Designed for nonprofit staff, volunteers, and executives—across arts, culture, sports, and festivals—this session blends practical tips with inspiring examples. Leave with clear strategies and actionable ideas to build stronger partnerships and sustainable revenue.