What You’ll Learn
The sponsorship landscape is evolving. Whether you’re just starting out or refining a mature program, WSC® Saskatoon will help you stay ahead of the curve.
Our sessions are designed to be practical, insightful, and immediately applicable. Learn from industry leaders, corporate sponsors, and your peers through a mix of keynotes, panels, workshops, and real-time feedback sessions.
You’ll gain a deeper understanding of what works, what doesn’t, and what’s next in sponsorship.
We'll cover:
Fundamentals & Foundations
- Sponsorship Inventory
- Prospecting
- Proposal Development
- Branding
Strategy & Innovation
- Sponsorship Strategy
- AI in Sponsorship
- Technology Tools
- Communications & Storytelling
Execution & Insights
- Activation
- Corporate Sponsor Perspectives
- Property Case Studies
- Live Pitch + Feedback
For over a decade, the Western Sponsorship Congress® has been Canada’s leading sponsorship conference. It led the way as the first Western Canada annual conference dedicated to sponsorship marketing and sports marketing professional development for industry professionals from the rookies to the veterans!