Who Should Attend

Whether you give sponsorship or seek it, the Western Sponsorship Congress® is for you. This event brings together brand marketers, corporate sponsors, fundraisers, nonprofit leaders, and anyone whose work involves building sponsorship relationships – from emerging professionals to senior decision-makers.

Do you...

  • Buy or sell sponsorship for a property, program, or brand?

  • Want to attract more strategic, long-term sponsorship partners?

  • Need to assess the true value of your sponsorship assets – or make smarter investments?

  • Aim to grow your brand visibility and build high-impact relationships?

Are you...

  • A corporate brand manager, sponsorship lead, or marketing executive responsible for sponsorship investments?

  • A fundraiser, business development lead, or executive director seeking corporate support?

  • A government staff member involved in community programs, events, or sponsorship (e.g., parks, recreation, EMS, school boards)?

  • An agency professional working in sponsorship, advertising, PR, events, or brand partnerships?

Is your organization...

  • A brand, corporation, or agency that funds or manages sponsorships?

  • A municipality, not-for-profit, charity, or member-based association looking to grow revenue through sponsorship?

  • A Chamber of Commerce, tourism board, or economic development organization seeking new connections?

  • A festival, trade show, venue, or educational institution looking to build stronger sponsorship relationships?

For over a decade, the Western Sponsorship Congress® has been Canada’s leading sponsorship conference. It led the way as the first Western Canada annual conference dedicated to sponsorship marketing and sports marketing professional development for industry professionals from the rookies to the veterans!

Early registration tickets are entered for a chance to win a 40-hour consulting package from Partnership Group Sponsorship Specialists ($18,000 value)